Water comes in many different size, colors, and forms. Monsoon illustrates Jack Johnson’s lyrics and translates them into visuals about time, motion, and water. The concept was to use different thicknesses of paper to reveal the transparency and clarity of the water. The sizes of the pages and typography change, much like water swelling in the ocean. The different shades of blue and the inconsistency of photography represent the drastic variation in water forms.
Deliverables: printed book
Art Direction: Dermot Mac Cormack and Scott Laserow
Photography: Austen Hart
Lyrics: Jack Johnson