Letters and Lace | Wedding Branding
UX DESIGN | BRANDING
Letters and Lace is a wedding branding company concept that I created that allows the couple to have more design freedom in the process, while not overwhelming the designer. Exploring UX design and research, I designed an app that gives the couple and designer a platform to communicate fairly, without overwhelming the designer and while giving the couple more creative freedom than most wedding design companies. Letters and Lace is an all-inclusive wedding branding company. They design everything from save the dates to coasters and napkins.
The app and website I created for Letters and Lace has a strong emphasis on process. I took most of the time to do user research/testing, wireframing, and information architecture. The extensive research and prepping process eased the path to app design prototyping and website development.
Deliverables: three print weddings brands (save the date, invitation, reply card, ceremony program, menu, signage, extra brand collateral), app wireframes, app prototypes, website
Art Direction: Jason Kernovich
Photography: Austen Hart