Burning Man Rebrand
This is a rebrand of the Burning Man Festival in Black Rock City, Nevada. My direction for the rebrand was inspired by the visuals of burning man at night. The bright neon lights, art exhibitions, and fire found at the Burning Man Festival gave it a bright feel during the day, but an even more vibrant feel at night. I chose to translate this visual to my brand using UV lights and UV reactive ink.
Deliverables: complete brand redesign, packaging – bag, water bottle, tank top, poster, tickets, glow sticks
Art Direction: Paul Sheriff
Photography: Austen Hart