American Heartland | Jeans and Tees
BRANDING | CATALOG DESIGN | WEB DESIGN
American Heartland is an all-American jeans and tee company concept. All materials are made in America by retired veterans and people working their way out of homelessness who live in America. American Heartland started as a Ma and Pa shop in the Midwest that provides affordable, durable working clothes to farmers in their town. Their jeans and tee line is now sold across the country at retail shops and online, giving people the two most basic clothing necessities while giving people in need a second chance at life.
Deliverables: catalog, advertising campaign, website
Art Direction: Paul Sheriff, Scott Laserow